Decent Folk.
Very Decent Results.
You Need To Think Bigger
Your law firm is probably doing just fine. You’re bringing in cases, growing a little every year, and running a nice business.
But deep down, you know you should be building something truly great. “Good enough” isn’t good enough. You know you’ve only scratched the surface of your true potential.
That’s why Very Decent Marketer exists: to elevate a select few ambitious firms and help them achieve greatness.
Our Core Values
1
Win-Win Scenarios
2
The details Matter
How we do one thing is how we do everything.
3
Results, Not Metrics
We care about cases and case value. Everything else is fluff.
4
Extreme Ownership
We own the outcome, no matter what.
5
Growth
Mindset
We demand results every day, every month, and every year.
6
Full TRANSPARENCY
Transparency builds trust; trust builds everything else.
Our Executive Team
Ryan Makris
President
Prior to co-founding VDM, Ryan served as President of a startup equipment sales company which he scaled to 4 locations, 40 employees, and $30 million in annual sales. Prior to that, he led a successful 10-year career in the equipment leasing/finance industry.
Kate Schenkel
Kate’s generated thousands of cases for law firms. Her North Star is to maximize your ROI while keeping costs per case low. Prior work experience includes Director of Marketing for Pond Lehocky Giordano and Digital Marketing Manager for Berger Montague.
Ian A. Harrington
Ian’s the former Director of Social Media for Pond Lehocky Giordano and Director of Marketing for TopDog Law. He has demonstrated time and time again: No one generates quality cases on social media better than him. His pedigree and experience proves it.
Careers
Join the world’s most innovative, equitable, and results-driven legal marketing company.
the edge we have over everyone else.
We Have More Experience
Practically every legal marketing agency is run by people without real experience. They’ve never stepped foot in a law firm. They don’t know the difference between a junk lead and a potential case. So you foot the bill, and in return, get a ton of low-quality leads that don’t convert to cases.
Our team? We’re stacked with the top marketing minds from the largest law firms in the country. Billion-dollar firms. By working with us, you get instant access to the heavy hitters. Not virtual assistants or college kids. Welcome to the big leagues.
We Have Fewer Clients
We take on far fewer clients—and that’s a good thing for you. Many agencies operate on a volume-based business model, stacking up as many clients as possible while sacrificing results. Their teams are stretched thin, juggling too many campaigns, and delivering just enough to keep clients around. That’s not how we operate. Our business model is centered entirely around results. By working with fewer clients, we’re able to put our full focus, time, and resources into driving real outcomes—generating cases, not stringing you along with empty promises. Fewer clients means more attention on your campaigns, more strategic effort, and more wins for your firm.
We Have More Resources
We have more resources and capabilities than almost any other agency because we’ve invested heavily—and early—in cutting-edge technology and tools. From advanced analytics platforms to AI-driven targeting and automation, we’ve built an infrastructure designed to outperform the competition. This allows us to stay ahead of trends, optimize campaigns with precision, and deliver results that others simply can’t match. While many agencies rely on outdated methods or basic tools, we leverage the most sophisticated systems available, giving your campaigns the edge they need to succeed. With these investments, we ensure your firm can compete at the highest level and achieve exceptional results.
We Are More Sophisticated
Our company delivers better results because we run more sophisticated and tailored campaigns than any of our peers. In today’s highly competitive legal marketing landscape, cookie-cutter strategies simply can’t produce the results law firms need to thrive. The game has changed—law firms require precision, creativity, and a deep understanding of both their audience and the platforms they’re using to stand out.
We don’t rely on generic tactics or surface-level campaigns. Instead, we leverage data-driven insights, advanced targeting, and custom-built content strategies to ensure every campaign is optimized for success. By staying ahead of trends, testing relentlessly, and refining every detail, we generate high-quality leads and deliver results. While others play catch-up, we’re setting the standard for what’s possible in legal marketing.
We Are Fully TCPA 1:1 Compliant
As of January 27, 2025, the new TCPA 1:1 consent rule is reshaping the way law firms acquire leads. For personal injury lawyers, this change carries significant implications. Many traditional lead generation companies rely on practices that have fallen out of compliance, exposing law firms to severe legal and financial risks. NexGen is designed to protect your firm while keeping your pipeline full. We deliver cases that are fully TCPA 1:1 compliant, ensuring you can grow your practice without worrying about penalties or lawsuits. Don’t risk non-compliant leads—partner with a service you can trust to meet the highest legal standards.