Kate Schenkel
Paid Search
“If you’re the smartest person in every room, you’re in the wrong rooms.”
I believe that magic happens at the intersection of data and creativity. Nowhere is that more evident than in the paid search industry. Data is the foundation, but it’s creativity that brings a campaign to life, transforming raw insights into messaging that drives action.
Almost a decade ago, I set up shop at that intersection, using paid search to help law firms achieve real growth. And I’ve never looked back.
I’ve cut my teeth at some amazing firms, from Berger Montague to Pond Lehocky. Time and again, I’ve achieved success by running creative, data-driven paid ad campaigns. In the past year alone, I’ve managed ad budgets that surpass what many experts handle in a lifetime.
I don’t have an entrepreneurial bone in my body. Leaving Pond Lehocky to start Very Decent Marketer went against every instinct I have. But I knew that it was time to push beyond my comfort zone and take the leap. Building something of my own was what I needed to continue growing, professionally and personally.
In the ever-evolving world of digital marketing, I’m here to help law firms stay ahead, grow stronger, and generate more cases than ever before. If your marketing isn’t working as hard as you are, let me show you how the right strategy can make all the difference.
– Kate
Reading Sucks. Watch Instead.
“Kate has a deep understanding of the Google Ads landscape, is ahead of the curve on best practices and product innovations, and has a data-driven approach to testing and optimization.”
– Kyra Brook, Google
The History of me
Berger Montague
Over my five years at Berger Montague, I owned all aspects of the firm’s digital marketing, in addition to leading and executing an entire brand overhaul in 2018.
Pond Lehocky Giordano
As the Director of Marketing at Pond Lehocky, I rebuilt the firm’s entire marketing department and managed one of the largest personal injury marketing budgets in the country.
Very Decent Marketer
Holding my nose and closing my eyes, I decided to bet on myself. With Very Decent Marketer, I have the opportunity to scale my skills and take on a bigger role in supporting law firms across the industry.
About
Kate Schenkel
Kate Schenkel is a Paid Search master, Google and Meta expert, speaker, and mentor to young legal marketers.
Since 2016, Kate has been pushing paid search in the legal industry to the absolute limit. She’s been trusted with 8-figure marketing budgets, and delivered. No one on earth knows how to better maximize ROI while keeping low costs per case for law firms.
As a founding partner, Kate builds, manages, and optimizes all the paid search campaigns for Very Decent Marketer.
Outside of her professional life, Kate enjoys hiking with her dogs, catching a Broadway show, and kitchen dance parties. Delco born and raised. Go Birds.
