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The Paid Search Problem

Paid Search campaigns present unique challenges for law firms. The rising cost of legal keywords, coupled with intense competition, makes it challenging to stay within budget while achieving meaningful results. Many campaigns are plagued by irrelevant clicks, low conversion rates, and poor lead quality. Add in the need for ongoing adjustments and expertise, and it’s easy to see why so many firms struggle to make paid search a worthwhile investment.
What lawyers think Paid Search is:

Instantaneous Results

Many personal injury lawyers believe that launching a paid search campaign will instantly bring in qualified leads. In reality, effective campaigns take time to optimize and require testing to generate consistent, high-quality case inquiries.

Low-maintenance

Personal injury campaigns need constant monitoring to adjust for competition, ad relevance, and lead quality. A set-it-and-forget-it approach wastes money.

All About
Budget

While budget is important, winning in paid search isn’t just about bidding the most; it’s about ad relevance, landing page quality, and targeting the right audience.

How VDM Does Paid Search

With more than 50,000 personal injury law firms operating in the United States, the competition for clients is intense. This saturation makes it challenging for any single firm to stand out, as potential clients are inundated with similar messages and offers. To truly differentiate themselves, law firms must adopt innovative marketing strategies that go beyond conventional approaches.

Long-Tail Keywords

Instead of competing broadly on the most expensive and generic terms, we target niche opportunities where your firm can stand out. By concentrating on specific, strategic keywords and local markets, we help you dominate key areas without wasting budget on unproductive clicks, ensuring maximum ROI.

Client Focus

One of the biggest mistakes amateurs make? Ad copy that spends too much time talking about how great their firm is. Don’t get us wrong—it’s important to stand out from the competition. But your ads and landing pages need to be all about your potential clients—their needs, their concerns, their pain points.

Our ads speak directly to the client—whether they’re just starting to research or need to hire an attorney ASAP. We craft copy that connects with them and gets them to act.

Cases, Not Vanity Metrics

We don’t get distracted by superficial metrics like impressions or click-through rates unless they directly contribute to your bottom line. Instead, we focus on what truly matters: qualified leads and signed cases. By analyzing conversion data, cost-per-lead, and return on ad spend (ROAS), we ensure that your campaign delivers real, measurable results that grow your practice.

Split Testing

At VDM, we continuously analyze performance data, refine keyword targeting, adjust bids, and test ad variations to ensure your campaigns are always performing at their best. This ongoing process helps your firm stay competitive, eliminate wasted spend, and maximize ROI.

Negative Keywords

We don’t just focus on what to target; we also focus on what to avoid. By implementing negative keywords, we prevent your budget from being wasted on irrelevant or low-quality searches, ensuring your ads only reach potential clients who are a good fit for your firm.

Talk To Us$

the edge we have over everyone else.

We Have More Experience

The head of our paid search services, Kate Schenkel, cut her teeth running in-house paid search campaigns for some of the largest plaintiffs’ firms in the country, personally managing millions of dollars of ad spend. Her deep knowledge of what works for law firms, coupled with her ability to maximize ROI, has earned her a reputation as the go-to expert for firms seeking real results.

We Have Fewer Clients
We take on far fewer clients—and that’s a good thing for you. Many agencies operate on a volume-based business model, stacking up as many clients as possible while sacrificing results. That’s not how we operate. Our business model is centered entirely around results. Fewer clients means more attention on your campaigns, more strategic effort, and more wins for your firm.
We Have More Resources
We have more resources and capabilities than almost any other agency because we’ve invested heavily—and early—in cutting-edge technology and tools. From advanced analytics platforms to AI-driven targeting and automation, we’ve built an infrastructure designed to outperform the competition. This allows us to stay ahead of trends, optimize campaigns with precision, and deliver results that others simply can’t match. With these investments, we ensure your firm competes at the highest level and achieves exceptional results.
We Are More Sophisticated
In today’s highly competitive legal marketing landscape, cookie-cutter strategies simply can’t produce the results law firms need to thrive. We don’t rely on generic tactics or surface-level campaigns. Instead, we leverage data-driven insights, advanced targeting, and custom-built content strategies to ensure every campaign is optimized for success. By staying ahead of trends, testing relentlessly, and refining every detail, we generate high-quality leads and deliver results.
We Get Better Results
At the end of the day, all the experience, technology, and resources we bring to the table serve one purpose: to get your law firm quality cases. Results are what matter most, and that’s where we excel. Our advanced strategies, precision targeting, and cutting-edge tools aren’t just for show—they’re designed to drive measurable outcomes. Whether it’s lowering your cost per case, increasing lead volume, or attracting higher-value clients, everything we do is focused on delivering real, tangible results. Because when you invest in marketing, it shouldn’t just look good—it should work. And we make sure it does.

Unlock the Full Potential of Paid Search

Every dollar you spend on advertising should work to grow your practice. Don’t leave your success to chance. Schedule a free consultation today, and take the first step toward growing your caseload.

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(215) 703-7277

Email:

Info@VeryDecentMarketer.com

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