Turn Your Social Media into a
Qualified Lead Generation Machine
The unrivaled leader in social media marketing for law firms.
Social Media is not what you think it is
There’s a common misconception about social media marketing. Organic and paid social media are two different tactics entirely, and require different expertise and strategic vision. Historically, social media has been used successfully for top-of-funnel and post-sale engagement activity. If done correctly, paid social media has proven to be a blue ocean of an untapped market that’s less competitive and more cost-effective than Google.
What lawyers think social media marketing is:
Video
Filming informational videos giving legal advice.
Posting
Posting for organic views and engagement.
Paid Ads
Spending money to boost your posts, impressions, and views.
Welcome to the modern age
The simple truth is that social media marketing is the hardest channel for law firms to succeed in. Achieving the cost-per-case results law firms demand requires immense specialization, resources, expertise, and experience.
What you actually need to generate cases on social:
Big Data
Hundreds of datapoints for pinpoint targeting
AI Modeling
AI language modeling to ensure superior brand alignment
Viral Design
Content, crafted down to the second, to guarantee virality
Optimization
Testing and tuning that turns clicks into cases
Four Steps. Six Weeks. Cases Coming In.
Your team’s time is better spent on cases, so we built a process that asks almost nothing of you. From the shoot to the launch to the ongoing optimization, we handle the entire process.
Your marketing team stays focused on what it already does, with little to no added lift.
No discovery meetings. No filming content yourself.
We know lawyers are busy and pressed for time, so we take the work off your plate and deliver the cases.
#1 Content Creation
We collaborate with your team to determine the best way to tell your firm’s story. Then, we meet monthly to script, film, and edit all the content for you.
#2 Influencer Marketing
With our Influencer marketing campaigns, we deliver millions of targeted views for your law firm at a fraction of traditional advertising costs. This is our secret weapon.
#3 Paid Ads
Our Paid Ad campaigns are incredibly complex. This is where Big Data and AI modeling come into play, helping us achieve laser-sharp precision in our targeting.
#4 Organic Growth
This process requires a careful, time-intensive approach. Our dedicated team invests hours each day across platforms – engaging with users, interacting with content, and managing direct messages – to foster meaningful relationships and amplify your online presence.
#5 Retargeting
Maximize the impact of every dollar you spend.
Most high-value cases don’t convert after their first interaction with your content. These potential clients often know they have a strong case and shop around to different firms. By re-engaging leads through retargeting, we’re able to capture the high-quality cases that other firms miss. We achieve this with specialized targeting and tailored content.
While other firms are waiting and hoping the lead calls them back, we dominate their feed—and make them call.
the edge we have over everyone else.
We Have More Experience
The head of VDM Social, Ian A. Harrington, has more experience and has generated more cases on social media than anyone else. Back in 2019, Ian pioneered the tactics that work, and since then he’s been constantly refining and expanding what’s possible for law firms using social media.
Simply put, we have the experience and knowledge that no one else does.